Creating content for a website, blog, and fan page is not a simple job at all. Certainly, there have been times when you put your chin on your chin but don’t know what to write to make consumers interested, right? The most important thing here, to get content, you have to know how to elicit ideas and then rely on it to develop. Here are 13 ideas to help you solve the question “What content to write on the website, blog, and fan page?”
1. Write content related to keywords in Google Analytics, Google AdWords
Google Analytics is not only a tool to help you track the effectiveness of your website, but also a place where you can develop beneficial content ideas for your website. Go to Google Analytics, click the Charity tab, select Keywords. Here, Google Analytics will list all the searches that the user used before visiting your sales website.
Looking at this keyword system, you will know what content users are most interested in, or searching for and what they are interested in on your website. From topics that have successfully targeted this user, you should develop content around them.
For example, if you sell clothes online, the traffic to your website recently is mainly based on search results such as “2015 fashion trends”, “genuine VNXK pants”, “fashion for fat people”. , … there is no reason why you would not dig into articles on this topic, be it updating fashion trends of certain models, singers, where VNXK clothes are at good prices, tips for coordination. things that help you slimmer….
In addition, you need to regularly collect and analyze written articles, determine the similarities of successful articles to develop useful content. For example, short articles with interesting pictures or produced in infographic form often attract more readers, or social media articles that attract more views than SEO articles should promote structure. and that direction in later articles.
In addition to the keywords users often visit your website, you need to expand more content related to the keywords that users search on Google in general through Google Adword. Content geared towards search volume like this will help articles get higher traffic.
2. Answer questions about your field that are of interest to many people
For any industry or field, there are always questions and concerns of customers about products and services. Customers who are in need of buying from you, but they visit the website, fanpage (when selling on Facebook) cannot get clear answers to the questions that are still difficult to order. This is your chance to create content in your posts and shares.
For example, if you are selling cosmetics online, collect customer questions, or put yourself in the shoes of customers to ask questions that may be of interest such as how to distinguish real – fake cosmetics, tips to keep long-lasting makeup class… The articles shared from your experiences will be more practical and interesting.
3. Write about the members of your business
Your business is formed and developed by a combination of individuals. So why not tell interesting stories from them. You can exploit based on their biography, interests, passions or why they come to you, their mission towards customers, or their feelings … Up to now, there are really not many businesses. take advantage of this information to promote brands that are normally only encountered on the websites of digital agencies or foreign web design companies.
Why don’t you take advantage of them now because this is also a way for you to create content and more importantly, it will give customers a sense of trust when connected with ambitious people. , that passion.
4. Revealing some information about upcoming products
Information about upcoming products will be an issue that your customers are often curious about. For you, their value comes from two aspects. Firstly, create an expectation, enthusiasm from customers, especially those who are loyal to your brand. Secondly, through this information, you can completely collect feedback to capture customers’ psychology to best meet their needs.
5. Write about an event you have attended
You or your business has participated in certain social events, write about them, maybe an introduction, thoughts, feelings about the event. This will be a way for you to promote a wider image to potential customers and businesses in your industry will also care about and appreciate you more. For example, your company has just participated in the Career Day for University and College students. You can write a review or related issues such as the meaning of the activity, what questions do you get the most, what advice did you give there … and don’t forget to include pictures. okay.
6. Give information about the product
How great is your product? how does it use? Or the production process like? Show customers that because many times they buy, but not sure they know all about the product. This is also a way to attract orders while taking care of customers.
The article talks about Quaker oatmeal brand or information that your oatmeal is imported directly from the US, 100% pure, has been processed, is good for acne skin, or makes baby food powder … many people care. From there, you will provoke more needs to know more about how to make masks, how to cook nutritious oatmeal, and much more. You do not have to be confused about what to write.
You absolutely can create videos of production processes or manuals. Customers will feel very excited when they see first-hand the production process of the products they are or will own.
All the content you create is not only for Google to read but also to pay attention to the usefulness for readers and consumers. So spend a lot of time developing content in a variety, from broad to detailed information.
7. Write about influential people in your industry
This sounds paradoxical, you do not PR for your website/blog but spend time promoting to people you do not know. However, writing an article that provides a list of top Bloggers, Facebook accounts, big influencers in your industry is an indirect way for your website/blog to reach other new customers.
For the content to really appeal, give reasons why you choose those characters as business representatives, each person’s strengths, and even you can act as an audience. fake talking about what I have learned from those people.
If your articles are good, then maybe these characters will share articles on their personal pages and of course, under the influence of excellent individuals, your website/blog will be more attention. You should remember that these individuals are reputable people, strong voice, so just one act of sharing is your website has the opportunity to contact thousands of new customers.
8. Interview your client
Customers are the target audience when building your blog, website, but this is also a huge source of information you can exploit for articles. The subject of these articles may revolve around their successes in business, the after-experience experience of using the business’s products or services.
For example, our Blog is developing a category “Success Stories”. Bizweb customers are business owners and individuals who want to set up websites for business activities. Each week, we will conduct small interviews with these customers, explore their startup path, business experience, or website application to sales activities. These talks are not only inspiration for new content on the Blog, but also create an opportunity for the company to better understand customers, answer questions they have about SEO, marketing as well as support website management.
Customers will feel extremely satisfied with your business if they feel sincere interest. In addition, you can also “unearth” a certain “ancient” interview in the past and then re-stir, write content like “How is she now” … This just helps you to write articles. new, just increasing the number of readers for old articles.
9. Write about business guides
You are the person who knows your business best and has gained a lot of sales experience over time. So why don’t you use it to make your own article topic?
Every problem you have ever experienced such as choosing a business model, surveying the market, target audience, finding a direction for the store, marketing measures, or difficulties encountered in the business process. Entrepreneurs can become the subject of the Blog. Articles sharing personal experiences often receive great attention from readers because people have the psychology of learning about other people’s lives.
Besides, with articles on how to start a business, you can post on business forums for beginners because this is a problem a lot of people are interested in. A little tip you need to keep in mind is that in each article, link to your website / Blog to make the web/blog easy to top in search engines.
10. Give your personal opinion about hot business events.
Regularly reading newspapers, following events in your life, you will discover a lot of good problems to write, especially those related directly or indirectly to the field of business you are doing. controversial. You need to learn about these facts carefully, then put them together and write a presentation of your personal opinion. Vietnamese people often have a sense of argument, when they are exposed to such hot issues, if they have a different point of view, often they will jump into the debate. And your supporters will not miss the opportunity to present their understanding.
A small debate on the website/blog / fanpage will get everyone’s attention and even if they do not want to, but the debaters also at least once pay attention to what your website does, what Blog is doing. . “A double job”, you both fulfilled a target and introduced the business to more customers. However, you should note that the points you raise should not be too negative to avoid a harsh reaction and boycott psychology of the readers.
11. References from other websites
Learning from each other is very normal, it’s the same in any profession, don’t think we are encouraging you to copy the work of others. Not to mention that a duplicate idea is a very common thing, what matters is how you develop the idea. So the fact that you go to consult content ideas on another website is not embarrassing at all.
Remember, just refer to the idea only, once you have an idea, then start to learn the relevant knowledge and plan to develop the content. The important thing in the content making it to be special, no matter how long or duplicated, if it is yours, no one will have any opinion.
12. Content ideas from images and videos
Do not think the content is only text, it also includes illustrations or promotional videos. According to statistics, videos get 267% more links than plain text, and with the same content, the video views 4 times the number of people reading the text. Along with that, viewers can remember 58% of visual content while only 10% of people remember the written content. Those numbers should tell you why you should get content ideas from images and videos.
It’s not a bad idea to make a photo essay or a video interview, as long as you have some photography skills and know-how to edit.
13. Refresh old ideas
You have written hundreds of articles and have some articles that have attracted a lot of attention? So why don’t you use those old ideas, refresh to suit the current situation and direction? This is not a bad idea, a lot of “hot” issues are always getting the attention of people, if you know how to turn it into something new, the effect may be unexpected.
Hopefully, through the ideas that we bring you will find a suitable direction for you…