Everyone wants to drive a good amount of traffic to their website for making sales. The question comes here there are millions of websites, why traffic will come to yours? What is so special about your website is that it will rank in millions. Its Answer lies in the OPTIMIZATION OF WEBSITE. Optimization depends on certain factor and people charges a lot for it. Today we will know how you can do this optimization yourself. It will save you money and will give you an edge over your competitors because you will be knowing more than them about optimization.
Before we rush into optimization we are supposed to know a few things which are very important.
What is SEO?
Search engine Optimization. It’s something that helps you in ranking your website by directing traffic to your website and improving its visibility. Your website is shown among top searches and people click it more often.
Why do you need to optimize your website?
Just like we like our room organized, Lawn moved and looks optimized same goes for a website. It needs to look amazing in the shape of amazing content organized in a specific way that the google algorithm likes it and pumps it to the first page for visitors to visit.
- Optimization helps your focus on specific keywords. These keywords help you rank on the top list.
- Optimization helps you drive free traffic to your website which otherwise will cost you a lot of money.
- Optimization helps you keep a track of your customer. Different services like the email market help your customer to know about your website.
- Optimization of your website helps your visitor to find what they are actually looking for. For example, if you have optimized your website about wallets. Google will help your visitors by showing your website when they search for a wallet.
Types of Search engine optimization:
There are two types of Search Engine Optimization:
- On-Page search engine optimization.
- Off-Page Search Engine Optimization.
On-page Search Engine Optimization:
This type of optimization helps a page rank actively working on your website. This includes:
- Keyword analysis
- Keyword optimization
- Headings
- URL related to your business
Off-Page Search engine Optimization:
This type of Optimization helps your website by driving traffic from outside. This includes:
- Ghost post writing and referring to your product or website
- Backlinks
- Article on different famous websites to increase click-rate
Apart from these terminologies, two terminologies are also used further.
- White hate SEO: This is legal SEO and search engines appreciate it.
- Black hat SEO: This is what is always discouraged and often down-graded by search engines. This is promoting your page illegally.
How to Optimize your Website Stepwise guide:
- Up-to-date Content Material: Always write up-to-date and precise writing articles for your website. Google always searches for new things and information if your information is new and updated your website will rank.
- You should write content for a different type of Visitor:
- Those who want information about your product.
- Those who want to buy your product but are not sure.
- Those who have made a decision to buy
- Those who want after-sale service.
- Keyword Search should be optimized.
- On and off-page SEO should be optimized.
- Guest posts, Informational articles, and backlinks should be directed to your website.
- URLs should be small and related to your product.
- You should acquire knowledge of headings
The purpose of this guide is to help you optimize your website. Optimization will drive traffic to your website and will help you make sales.