How to Improve SEO Performance in 5 Steps
Today, we will try to strengthen your Search Engine Optimization by focusing on the most impressive and important issues with you.
It will consist of 5 items and be completely surrounded by useful information. If you are not leaving your SEO to an expert, read this article carefully. 5 Steps to SEO;
• Basics of Creating Quality Content
• Quality and Number of Backlinks
• Suitability for Search Purpose
• Speed Optimization
• Meta Tags
Basics of Creating Quality Content:
Creating quality content is the most important process of SEO. But, this will bring your website authority and relevancy for search engines. Content is what a search engine looks for to serve better for its searchers.
Let us list the main ingredients of quality content.
• Our content should not be too short or less than 450 words.
• Google knows that quality content is always more detailed and comparatively longer.
• Optimize keyword density in your content along with high volume keyword research.
• Keyword density should be 2% of the total words used in the content.
• Produce your content for searchers, and not for search engines.
• Always use images or videos in your article to magnify the content. This will increase the engagement of the audience.
• Use HTML headings properly in your content. There can be only one H1 header tag. You can use H2 headers for other titles. You can use H3, H4, or H5 for subheadings.
• You can use the table of contents to give your users a better experience and to make it easier for them to find what they are looking for in your content.
Quality and Number of Backlinks:
• There are many misconceptions about this as people think lots of Backlinks will be useful.
• For a website to increase its search engine ranking quality backlinks are most important than the quantity of links.
• We would also like to open a parenthesis here. Google is against webmasters getting backlinks.
• We want this to happen in a completely natural way. In addition, it is more beneficial that the provided Backlink comes from different IP and MAC addresses.
• The cache of the browsers you use will also expose you. But the important thing here is that quality content is always shared and brings backlinks.
Suitability for Search Purpose:
• A site that is not suitable for search purposes does not matter. Because a site that is not compatible with the search purpose cannot rank for related keywords.
• When a user searches for “laptop prices”, Google will bring up e-commerce sites in front of this user.
• Because the user is in purchase mode here. To give another example, if the user writes “what is SEO” in the search engine.
• Google will present blog sites in front of the person doing this search. Because the user is in the information acquisition mode.
• Our suggestion is that, first of all, understand your purpose well. Then reflect this on your site. Because after opening the site, it will be too late.
Speed Optimization:
• Speed is an important SEO factor when it comes to ranking.
• It may increase or decreases the user experience significantly, if not materialized properly.
• The website loading speed should be of an average between 3 to 5 seconds.
• If you are faced with any issue with the speed of the site, we would recommend that you seek help from an SEO Expert.
• If you are not satisfied with the speed of your website, you can measure it from Google Page Speed or GT Metrix.
• You can view the elements that slow down the speed of your website one by one through these tools.
• You can increase your speed by doing studies for this. Also, clear your cache frequently. The web page is recommended in terms of image format.
Meta Tags:
• Optimize structures such as title, description, Meta description, URL, and schema.
• Yoast SEO gives us the ideal lengths with keyword focus and density.
• Please avoid duplicate content while making all these edits! Provide individual information for each content.
• Sprinkle your keywords in these areas without losing their taste. Be sure to set realistic and consistent keywords.
• If you do good work in this field, your ranking potential will increase. Hence, your site can feature on the first page of the SERP.
