Almost every single industry segment has seen some form of digital transformation, but wardrobe selection has been somewhat reluctant to embrace computer technology. This is because fashion consultants have wanted to ensure that they always have as much of a human touch as possible. Changes are coming, however, and online platforms are quickly changing fashion.
Shopping App Suggestion Lists
Computer industry commerce representatives have long been working on ways to monetize the information their clients collect from individual shoppers. When a group of people all buy the same thing, apps can start to make suggestions based on the sheer popularity of a good. This isn’t something new, but the way the back-end data gets stored is.
Combining information collected from individual users with sophisticated binary tree structures makes it possible to provide suggestions with a greater degree of confidence than was ever offered before.
Naturally, it’s important to get consent from customers before this amount of information gets collected. Customers often value suggestions when the organizations offering them are upfront about their actions. As an increasing number of people opt into such programs, users of clothes-shopping apps are seeing far more accurate suggestions about the kinds of things they want to buy.
This is helping to spur the creation of what some have called a personal uniform. Some of the most successful individuals in the technology and financial spaces have a certain way of dressing that makes them stand out without feeling uncomfortable.
As people see more and more clothes that adhere to their own personal standards, they’ll likely get something that fits their own style and may even share it with others.
Use of Pinboards and User-Created Wardrobes
Computerized pinboards were originally created to share the same kind of information that people would have once tacked to office walls. Netizens have long used them to share different design ideas, and many of them have come up with creative fashions they share with anyone who might want to look at them. Though many of these are created using expensive customized clothing users find on image search engines, individuals who find them will often use more reasonable substitutes to put together fashions inspired by what they saw online.
Digital pinboard sites are designed to be logged into, but these images are essentially posted in a public forum. That means standard search engines will often latch onto them and add them to the results page whenever someone looks for a certain type of fashion.
A quick search for anything from hardcore punk outfits to elegant wedding dresses will usually find hundreds of such collages, many of which can be assembled from online items. Money-conscious netizens will sometimes look through reviews and other material created by individuals so they can get ideas about an outfit even if they’re not members of a service these reviews got posted on.
Impact of Workplace Regulations
Remote workers don’t necessarily have to dress a certain way, but many companies that still have everyone come into an office are taking the time to spell out their expectations. Therefore, employees are trying to dress more professionally and turning to their favorite digital platforms for advice.
Social media services are filled with professional-looking wardrobes, which are often perfect for those who might never have had to dress for success in the past. Individuals who are going for interviews are also turning to the Internet for help getting dressed.
Granted, there’s always a fair amount of bad advice on any public forum, but there’s a large enough collection of high-quality ideas that most users would be able to get something that’s suitable for the type of industry they work in. Small business owners are also turning to these sites in droves, which in turn is helping recent entrepreneurs fit into the often stodgy world of established businesses.
Considering just how fast startup culture moves, it’s likely that business and even regular clothing are going to become much more casual in the coming years. Regardless of its direction, however, digital platforms will be at the forefront of pushing people’s wardrobes one way or another.